The way that people consume content is constantly changing, and savvy digital marketers have to stay up-to-date on the latest trends. One of these trends is video marketing, which has become increasingly popular in recent years due to its ability to engage and influence audiences. But why should you invest your time into using video marketing as a tool for your business? In this blog post, we will discuss 6 reasons why it’s time for business owners and digital marketers alike to jump in and start leveraging video as part of their digital marketing strategy. Get ready – by the end of this article, you’ll be convinced that investing your resources into an engaging video strategy now might just be the key to increasing customer engagement (and revenue!) going forward.
1. Videos Help You Reach a Wider Audience
Video content is one of the most effective ways to get your message out there. According to recent statistics, 90% of all online content consumed is in video form. That’s an incredible amount! People are more likely to watch and engage with videos than other types of content, making it easier for you to reach a wider audience. According to a leading video marketing company in LA, this makes videos ideal for businesses hoping to increase their visibility and build brand awareness.
2. Video Content Is Highly Engaging
Videos are incredibly engaging – they allow viewers to quickly absorb information without having to read long blocks of text or listen attentively. They also make learning about complex topics much simpler since visuals can be used as cues to help viewers understand the information being presented. This makes videos ideal for businesses that need to communicate complex topics such as technical products or services, or educational lessons.
3. Videos Increase Conversion Rates
Videos are also incredibly effective when it comes to influencing buyers and increasing conversions. Recent studies have shown that using videos can increase conversion rates by up to 80%. Thrive Video Production Services mentions that this is largely because videos allow you to quickly present a product or service in an engaging way that captures viewer attention and encourages them to take action.
4. Videos Help You Build Trust and Authority
One of the most important aspects of digital marketing is building trust with your customers. People are more likely to make purchases from brands they know and trust, so creating videos that showcase your business’ values and goals can be a great way to not only build trust with potential customers but also establish your business as an industry leader.
5. Videos Strengthen Your SEO Efforts
Search engine optimization (SEO) is the practice of improving website visibility in search engine results pages, such as Google or Bing. Adding video content to your website can give it an SEO boost since search engines prioritize websites with engaging content — including video. Additionally, using targeted keywords in the titles and descriptions of your videos can help improve their ranking on SERPs, making them easier for people to find.
6. Video Is Cost-Effective
Creating quality video content doesn’t have to break the bank. You don’t need expensive equipment to produce effective videos — just a smartphone and some creativity will do! Additionally, video content can be repurposed across multiple channels (such as YouTube and Instagram) which helps you get more bang for your buck. This makes it an incredibly cost-effective way of creating engaging content that will help you reach a wider audience. Read more about the best inventory management software apps sarkepo
Overall, it’s clear that investing in video marketing is one of the best ways to increase customer engagement and build trust with potential customers. It’s also cost-effective, easily accessible, and can be used to reach a wide range of audiences all over the world – making it ideal for businesses who are serious about their long-term success. So if you’re looking for a way to stand out from the crowd and take your digital marketing strategy to the next level, video marketing might just be the answer. Get started now – it could be the key to unlocking greater success for your business going forward!