Email marketing is still one of the most preferred strategies for increasing sales, building a better brand, and improving customer engagement. Even though some business owners think it’s only effective for the B2B sector, it can also bring great results to the B2C sector. This belief is popular because email is considered a more serious communication than social media, for example. Email can also be used to reach out to potential candidates who want to become a delivery driver for your company, get customer feedback, and other goals.
However, when crafting an email marketing campaign, marketing managers must consider a few important things. This guide will discuss the important basic points of an excellent email campaign.
Three essential email marketing points to keep in mind in 2022
Email is a productive and cost-effective way to reach out to new or old customers, make them interesting offers, and engage them more. Here’s what to remember when working on an email campaign.
1. Add UGC (user-generated content)
People always look up to the experience of others with certain brands, and most of the time, they consider that experience when making purchases or using their services. This is why it’s important to add user-generated content in your emails, whether they are promotional or not. You should hire Shopify developers to add a customer feedback section when running an eCommerce brand. Imagine receiving an email about certain software services and finding a case study in it. At the bottom, there’s also a small testimonial from a previous software user. It would be more engaging and make you trust that brand more, right?
In the same way, UGC can bring more productivity to your other emails in your marketing campaign. Therefore, adding such content is essential when creating your email messages is essential. You can get customer feedback from a real estate chatbot, social media, surveys, and other ways.
2. Use personalization techniques
A customer-centric approach and personalization elements will make your emails productive and help you achieve your goals. Otherwise, generic emails will simply make your audience think that they are not valued and are treated all the same. Nowadays, business owners have realized the impact of a customized approach in various strategies and are successfully implementing it into their activities.
But how can you achieve this? First, separate your audience into different segments based on where they are in the buyer’s journey. Next, research and understand what products or services they need at the moment and offer those in your email messages. Hyper-personalization also includes adding specific CTAs and directing your segments to their next steps. In addition, make sure to use an email marketing software platform to avoid human errors as much as possible.
3. Focus on an attractive design
Great content and using the right words are simply essential for attracting and retaining your audience through email. However, you should also include appealing design elements, use relevant and catchy images and videos, and ensure visual content quality. Especially if you intend to start a promotional strategy, you should use attractive and high-resolution imagery for presenting your products or service categories.
Here are some basic steps to follow:
- Use as less text as possible
- Leave some free space despite so much content and imagery
- Use optimized photos and graphics
- Mix up your text and visual content
Overall, these tips should leave you with engaging and, at the same time, eye-catching emails. Therefore, your email marketing campaign will succeed.
Even though so many trends come and go in the digitalized era, email marketing remains a favorite promotional method for companies. Implement the tips mentioned in this guide, consider experimenting and using A/B tests, and track results.